RB2B

What it is, in plain English

RB2B identifies people and companies visiting your website after a short pixel install. The homepage claims strong resolution rates, names LinkedIn profiles and business emails among outputs, and pushes alerts into Slack, Teams, CRMs, Clay, Zapier, Instantly, HeyReach, and many other tools.

It describes Hot Leads filters by firmographic and role attributes, multiple routes per filter, and compliance messaging that distinguishes US person-level identification from global company-level options that may require consent tooling.

How we use it on real work

We use RB2B to turn on-site intent into timely outbound, always paired with a clear privacy story and a fast human or automated follow-up path.

• Limit alerts to pages that imply real buying intent, not every blog view.
• Sync visitor records into CRM with a source tag your reports can filter.
• Connect sequencers with sensible delays so outreach does not feel stalky.
• Re-read their compliance FAQ with legal before global rollouts.

How we teach it in the community

Beginners wire Slack alerts only for pricing and demo pages. Advanced teams score repeat visitors in the CRM.

• Exercise: measure meeting rate from identified visitors versus cold outbound.
• Discuss copy that acknowledges interest without implying invasive tracking.
• Workshop: when company-level ID is enough versus person-level.

Good fit, and when we’d pick something else

RB2B fits teams with meaningful site traffic that still leaks anonymous pipeline.

• Good when: marketing drives qualified visits and sales needs names fast.
• Good when: you can operationalize alerts within hours.
• Skip when: traffic is tiny or mostly non-buyers.
• Skip when: privacy posture cannot support person-level ID in your markets.